Success of the integrated resort is witnessed globally with Hoiana expected to follow suit.
Central Vietnam is continuing its appeal as a tourist destination in Asia. Hoi An property has already been earmarked for growth and Danang too. But its tourism industry is set to reach another level with the opening of HOIANA in 2019. Set to be Vietnam’s first integrated resort situated between Hoi An and Danang aimed to appeal to tourists.
An integrated resort is a term used to define a mass scale development built with tourism and entertainment in mind. They may include restaurants, hotels, theme parks, convention centres, and shopping. Some of the other well known integrated resorts across the world include Disneyworld and some of the mega entertainment areas of Las Vegas such as The Venetian and Palazzo in Las Vegas.
Regionally two popular integrated resorts are situated in Singapore. Since its opening Marina Bay Sands has been placed firmly on the map for businesses and tourists alike. It has become a new destination for meetings, incentives, conferences and exhibitions. Plus the retail, leisure and entertainment side appeal to the tourist trade too. The other being Resorts World Sentosa on Sentosa Island which is home to a host of attractions. Including Universal Studios, the world’s largest oceanarium, a casino and water park. Due to the sheer size of these integrated resorts means that they can attract large volumes of visitors. Singapore can firsthand agree that Marina Bay Sands and Sentosa have helped to contribute significantly to the economy.
Growth in tourism
According to figures from the Singapore Tourism Board there was a distinct hike in tourist numbers in January 2011 breaking previous records. In fact there was a 16.2 percent increase coinciding with when both Marina Bay Sands and Sentosa opened. Illustrating the effect these integrated resorts have on the tourist trade and their appeal. Additionally they create a great opportunity for the local economy. Something that Vietnam will be hoping to cash in on. Singapore generated SGD 900 million in taxes from Marina Bay Sands and Resorts World Sentosa in their first year. Plus they provide a wealth of jobs across a range of industries and levels. It is estimated that approximately 22,000 people are directly employed through Marina Bay Sands and Resorts World Sentosa.
Boast for Vietnam
It is hoped that HOIANA will have a similar effect. Costing USD 4 billion the first phase is due to open in 2019 generating 2,000 jobs. It will include a casino, an ultra-luxury Rosewood Hotels & Resorts, a 445-room hotel and 200 buy-to-let condominium. This is on top of a championship golf course alongside other entertainment facilities such as a beach club and entertainment venue.
“HOIANA is set to rank among Asia’s most renowned resort destinations, offering a self-contained world of entertainment, leisure, pleasure and luxury lifestyle”, comments Ms Amy Do, head of business development at HOIANA. “This unrivalled, world class integrated resort and leisure playground will set a new benchmark for high-end tourism in Vietnam, bringing economic prosperity and opportunity to Quang Nam province… Beyond directly creating thousands of jobs, HOIANA will play an important role in supporting businesses in the community. This development is truly a gamechanger for the central Vietnam region”.
This mass scale integrated resort of HOIANA is expected to take 10 to 15 years to complete. The aim is create, ‘a thriving township of hotels, residential and lifestyle zones, trendy beachfront village, convention centre, hospitality training college, water sports hub, and a giant lagoon for safe year-round swimming.’
